Term life insurance

Affordable coverage for the years your family is still being built.

Term life is the simplest, most affordable type of life insurance. You pick how much you need and how long you need it — usually 10, 20, or 30 years. If something happens during that time, your family gets a payout. If you outlive the term, the policy ends.

What it actually is

A fixed amount of coverage, for a fixed stretch of years.

Term life is built around a simple idea: most people don't need life insurance forever. They need it during the years where their family would be financially devastated by losing them — when there's a mortgage to pay, kids at home, an income that has to keep coming in. Once those years pass, the policy can end.

You pick the coverage amount (usually a few hundred thousand to a few million dollars) and the term length (10, 20, or 30 years are most common). You pay a fixed monthly premium for that whole period. If something happens during the term, the death benefit goes to your beneficiary, tax-free. If you outlive the term, the coverage stops.

One thing to know: term life is "pure insurance." There's no cash value, no investment component, nothing to borrow against. That's not a limitation — it's why the cost is so low. For most families, term is the right answer for the bulk of their coverage. Permanent insurance (whole life or IUL) might play a smaller, specific role on top of that.

The biggest mistake I see is people buying way more permanent coverage than they need because they were told term is "wasted money if you don't die." That's backwards. Term coverage is protection for a specific window of vulnerability. If you don't need to use it, that's the best possible outcome.

What it covers, what it doesn't

What it does

  • Pays the death benefit to your beneficiary if you die during the term, typically tax-free
  • Locks in your premium for the whole term — it won't go up year over year
  • Often comes with a "conversion option" that lets you convert to permanent coverage later, even if your health changes
  • Many policies include living benefit riders for terminal, chronic, or critical illness (varies by carrier)
  • Coverage stays with you regardless of your job
  • Both spouses can have separate policies sized to what each contributes

What it doesn't do

  • Doesn't accumulate cash value — there's nothing to borrow against
  • Expires at the end of the term — no payout if you outlive it
  • Premium goes up significantly if you renew after the term ends (sometimes by 10x or more)
  • Doesn't replace permanent insurance for goals like leaving an inheritance or estate planning
  • Doesn't have a savings or retirement income component
  • Doesn't cover suicide in the first two years (standard exclusion across most policies)
Who this fits

If any of these sound like you, term is probably worth a look.

You have kids and a mortgage

The two biggest financial obligations most families face. Term covers both for the years they overlap.

You're the primary income earner

If your income disappeared tomorrow, what gets paid? Term coverage is the answer most families default to.

You're young and healthy

Right now is when coverage is cheapest. Locking in a 20- or 30-year term in your 30s usually beats waiting.

You want a lot of coverage cheaply

Term gives you the most protection per dollar. A million dollars of coverage often runs less than a streaming bundle.

You have a stay-at-home parent in the family

If they're not insured, that's a gap. Replacing what they do — childcare, household work — would cost real money.

Your work coverage isn't enough

Group life through an employer is usually capped at one or two times salary, and ends with the job. Personal term fills the gap.

How I work

No pressure. No jargon. Just patience.

01

We figure out how much you actually need

Debt + income replacement + mortgage + future expenses (kids, college) — minus what you already have. The number usually surprises people, sometimes lower than they expected, sometimes higher.

02

I shop carriers for the best fit

The same coverage can vary by hundreds of dollars a year between carriers, depending on age, health, and details like nicotine use. I compare across multiple carriers and find the one that quotes you best.

03

You see real options and we move forward

I'll show you 2 or 3 actual quotes — different terms, different carriers, with and without living benefits. We talk through what fits and decide together. I'll answer questions and help you understand the trade-offs, then we move forward.

Common questions about term life

Things people ask before we talk.

How much term coverage do I need?
A common rule of thumb is 10–12 times your annual income, but the right answer depends on your situation: how much debt you have, whether you have a mortgage, how many people depend on your income, and what you want to leave for the future. The coverage calculator on the homepage walks through this in two minutes — or we can talk through it together.
What's the right term length — 10, 20, or 30 years?
Match it to the years your family is most vulnerable. A 30-year term covers the typical span of raising kids and paying off a mortgage. A 20-year term works for people closer to retirement. A 10-year term is often used to fill a specific shorter gap. Longer terms cost more, so don't buy more years than you actually need.
Term life vs. whole life — which is right?
For most families, term covers the bulk of the need at a fraction of the cost. Whole life (or IUL) makes sense for specific goals: lifetime coverage, building cash value, estate planning, leaving a guaranteed inheritance. The honest answer for most people is "mostly term, maybe a little permanent for specific reasons" — not one or the other.
What happens at the end of the term?
The coverage ends. You can sometimes renew the same policy year-to-year, but the premium jumps significantly. Better options: convert to permanent coverage (if your policy allows it and you started while healthy), or buy a new term policy at your then-current age and health. We'll talk about both options before the term ends.
Do I have to take a medical exam?
Often no, but sometimes yes. Many carriers now offer "no-exam" or "accelerated underwriting" policies that use database checks instead of bloodwork — faster and more convenient. Some situations or coverage amounts still require a traditional exam. We'll look at both paths and pick what fits.
What if I'm a smoker or have a health condition?
Different carriers underwrite very differently. Conditions that get one carrier to decline (or rate up significantly) may be approvable elsewhere at a much better rate. This is exactly the situation where having access to many carriers matters most. We shop carefully, and there are usually options.
Can I have multiple term policies at the same time?
Yes. Sometimes "laddering" multiple policies (a 30-year + a 20-year + a 10-year, for example) is cheaper and more flexible than one big policy, because you only pay for the longer terms during the years you actually need them. We'll talk through whether that makes sense for your situation.
When you're ready

Want to see what term coverage would cost for you?

Tell me your age, your situation, and what you want covered. We'll talk through real quotes from a few carriers on a quick call — no pressure, no obligation, and plenty of time to think it over.

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