About Lia

Hi, I'm Lia.

I'm a licensed life insurance agent based in Winston-Salem, North Carolina, working with families across seven states. I help people figure out whether they have the right coverage — without pressure, without jargon, and without trying to talk anyone into a policy that doesn't fit.

Lia McDonald
Why I do this

Work that fits the rest of my life.

I worked corporate jobs for years before realizing they weren't going to fit my life. The schedules, the structure, the constant feeling that work was something I did instead of being part of who I am. So I left.

I came to insurance because it offered something rare: meaningful work, the flexibility to do it on my own terms, and clients who actually need help — not just transactions. The first time I helped a client find coverage that other agents had told her was impossible, I knew I'd found the right fit.

Now I work with families across seven states. Most of my clients come to me through referrals from people I've helped. I take that seriously. The work is built on trust, and trust is built one conversation at a time.

What I believe about insurance

A few things that shape every conversation I have.

01

The right coverage fits the person, not the other way around

Your situation drives the policy, not a one-size-fits-all template.

02

Plain English beats jargon, every time

If I can't explain something clearly, I don't understand it well enough yet.

03

Hard cases deserve patience, not a polite no

People with health history are often the ones who need coverage most. I shop until I find a fit.

04

Honesty wins long-term, even when it costs me a sale

If a policy isn't right, I'll say so. If you don't need to buy from me today, that's fine.

05

If your current coverage is fine, I'll tell you that

The point is your protection, not my next placement.

Where I'm licensed

Seven states, and counting if your state isn't on the list yet.

North Carolina · Colorado · Washington · Ohio · Pennsylvania · Wisconsin · Michigan

If you're outside those states, I may be able to refer you to someone trustworthy or get licensed in your state — let's talk.

Curious what working with me actually looks like?

Read about how I work →
When you're ready

Want to talk?

Tell me a little about your situation. We'll talk through it on a quick call — no pressure, no obligation, and no decisions you have to make in the moment.

Licensed in 7 states · NPN 22066980 · Verify my licenses